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WW Summer Campaign Nationwide TV Campaign

We Create
With positive news in the UK (post-lockdown) filming was back on! We were commissioned to produce a positive and upbeat campaign for TV, radio and social platforms.

 

We Produce
Our team faced some challenges due to the limited locations available for filming, but we managed to produce all the scenes at one house location with a small crew and safe guidelines. We even directed one WW member over the phone and incorporated her scene into an iPad shot.

 

We Edit
All tech screens were filmed with tracking markers, and the correct materials were added during the post-production stage. We also recorded the sound on site.

 

We Grade
Another successful grading session on these films using our colourists on DaVinci Resolve.

 

We Deliver
With many people on furlough, our team learned how to create the correct encodes and uploads to all stations as well as handle the TV administration. Despite these challenges, we delivered a successful campaign that showcases our creativity and commitment to producing high-quality content.

 

Client: WW
Director:
Karen Lamond
Editor: Gigi Welsh

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