WW Motsi Mabuse New Ambassador Campaign

We Create

With a new WW Ambassador ‘Motsi Mabuse’ for the Winter TV Campaign, we were tasked with creating a campaign that featured her along with other WW members to celebrate their wellness journey.
We contacted members and built a select mix of members to film, keen to feature a lot of outdoor scenes so we we were weather dependent with short filming days.

 

We Produce

To ensure a diverse range of approved members, we cast around the country and filmed in multiple locations with a large crew including a food and clothes stylist. Handling real people takes a skill, to ensure they are authentic, and comfortable at all times. We also worked closely with Clearcast to ensure ‘safe weight loss’ was always a top priority.

 

We Edit 

Our team handled all aspects of the editing process, including music, offline, online, grade, and sound, producing a variety of different edits that could be targeted and changed depending on viewers’ reactions.

 

We grade

We graded these films on DaVinci Resolve in our Berkshire studio.

 

We deliver

Finally, once the client, compliance, and QC team approved the advertisement, we worked on a large TV admin order to ensure it ran across all TV and social platforms.