WW New Flex programme Real Members

We Create
We Pitched to win WW as a new client using ‘real members’. This first Winter Campaign for our team was huge and the brief was to go big on TV, Radio and Social channels. We worked from the creative production and post-production through to Clearcast, RAC and TV Admin delivery.

We Produce
To showcase the benefits of the Flex programme, we searched the country for real WW members who were willing to share their journey. Over four days, we filmed with a crew of 30 and stylists for food and wardrobe to capture the perfect shots in wonderful winter weather.

We Edit
Our team produced twelve versions of the campaign, designed to work seamlessly across all channels.

We Grade
The final edits were enhanced with beautiful grading.

We Deliver
The WW New Flex Programme campaign was a huge success, with on-air promotions kicking off after Christmas. We are proud to have played a vital role in creating a campaign that showcases the benefits of this new programme for real members. In fact by February subscriptions had risen 17%.