WW Nationwide TV campaign Full service Production and Post

We Create

For the Autumn Campaign, we were tasked with creating an advertisement for WW that would showcase all the features of their new easy-to-use AP, from cooking to wellbeing. To achieve this, we changed the way WW produced their TV ads by featuring ‘real members’ and ambassadors (not actors, as previously used) to use the AP. We contacted members and built a select mix of members to film.

 

We Produce

To ensure a diverse range of approved members, we cast around the country and filmed in multiple locations with a large crew including a food and clothes stylist. Handling real people takes a skill, to ensure they are authentic, and comfortable at all times. We also worked closely with Clearcast to ensure ‘safe weight loss’ was always a top priority.

 

We Edit 

Our team handled all aspects of the editing process, including music, offline, online, grade, and sound, producing a variety of different edits that could be targeted and changed depending on viewers’ reactions.

 

We grade

DaVinci Resolve was used to add a beautiful grade to the films.

 

We deliver

Finally, once the client, compliance, and QC team approved the advertisement, we worked on a large TV admin order to ensure it ran across all TV and social platforms.